Limited visibility into channel partners

Sales and inventory data is not available on a real-time, continuous basis at secondary & tertiary levels of the channel network - leaving headquarters blind to market realities.

Difficulty in influencing market behavior

Channel Incentive schemes lack real-time & fine-grained levers to steer partners’ efforts to maximize sales – especially at the lower tiers viz. retailers, influencers.

Counterfeit products

Fake products entering the channel or being sold through parallel channels cause critical damage to revenue and brand trust; often more rapidly than the time span taken to build them.

Inventory distribution imbalance

Lost sales due to stock-out in some locations often occuring concurrently with situations of excess/dead stock at others – both cause erosion of margins with loss of partner confidence and commitment.

Inaccuracy in order fulfillment, stock tracking

Patchy technology solutions, overt reliance on manual processes, inadequate checks and balances - ultimately result in error-ridden fulfillment of orders, high friction in operations and dissatisfied channel partners,

Fragmented partner communication

Conversations with partners spread across multiple people and channels, i.e. phone calls, chats, text messages, emails - cause delayed & disjointed responses, resulting in partners feeling unsupported and disconnected from the brand.

Obtaining finance at competitive rates

Secondary and tertiary level channel partners in the network often are unable to meet the guarantee/documentation requirements of lenders causing them to be tagged as high risk and leading to higher interest rates or lack of access - which affects their competitiveness and ability to grow

Channel partners often rely on manual operations, or at best use very basic standalone systems with no digital data exchange between themselves or the brand owner/manufacturer leading to inefficiencies, errors and extended process durations.